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A sales page is a web page designed specifically to promote and sell a product or service to potential customers. It typically includes compelling copy, high-quality images, and a clear call to action to encourage visitors to make a purchase. Sales pages are an essential component of any online marketing strategy, as they serve as a direct point of contact between businesses and consumers. By optimizing sales pages with relevant keywords and engaging content, businesses can increase their conversions and drive sales. Creating a well-designed and persuasive sales page can help businesses showcase their products or services effectively and attract new customers.