Meet the Founder
I didn’t just wake up one day and decide to build a brand. It’s deeper than that.
My family is full of entrepreneurs. My dad had a landscaping business. My uncle was a chiropractor. My grandparents ran their own shops. So yes, it’s in my blood, but that didn’t mean it came easy for me.
In 2001, my grandma had surgery on her legs to open up her arteries. I went to see her, and she was walking and talking. She looked fine. The next day, I didn’t go back. Then, two days later, while I was at work, my cousin called me crying. Grandma had passed. I told my job I needed to leave to say goodbye. They said they were sending someone to cover me. No one ever showed up. I never got to say goodbye.
That moment broke something in me. I swore I would never work for someone else again.
That’s when I left security work and decided to build something of my own.
I failed three businesses. I’ve lost everything before, twice. My house. My stability. The kind of losses that either break you or build you.
I chose to rebuild.
Every time I got knocked down, I learned something. I got sharper. Hungrier. More focused. I wasn’t afraid of risk. I just needed something worth risking everything for.
I always wanted to run an online store. My first one didn’t even get off the ground. I tried real estate after that, and it flopped too. But none of that stopped me. I kept thinking, what if the thing I’m supposed to build is something that represents people like me? People who know struggle but never fold.
That’s where Diva Goddess came from.
This brand isn’t just about leggings. It’s about presence. It’s about power. It’s for women who walk in like they own the room, because they do. For women who’ve been through some things and still show up confident, styled, and unapologetic.
Diva Goddess is more than a brand. It’s a mindset.
And yes, I still think about real estate. One day I’ll go back and build something in that world too. But right now, this is where my focus is. Because I believe in what this brand stands for. And I believe in the women who wear it.
We’re not just selling clothes.
We’re creating a movement.
Louis Melton
Found/CEO
